9 Tips for Writing Effective News Releases

Have you been tasked with drafting news releases on your company’s behalf, and you don’t know where to begin? Creating an effective, informative and intriguing news release doesn’t have to be a challenge. Follow these 9 quick and easy news release tips to ensure success:

1. Make sure the length of your headline and body copies are not overwhelming. Headlines should be no more than 80 characters in length, including spaces, and body copy should be between 300 and 800 words.

2. Write professionally, and avoid hype, slang and excessive exclamation points.

3. Use real-life examples to show how your company solved a problem.

4. If you are running a new promotion this season, tell readers where they can go to learn more. Don’t give away all the secrets.

5. Blog posts should be reformatted into traditional news or press release style to be effective.

6. Use active voice. Verbs in the active voice bring your news release to life. For example, instead of “The Company was honored by the governor at the banquet” use “The governor honored the company at the banquet.”

7. Limit the number of Web page links in your news or narrative essay topics to 1 for every 100 words.

8. Using industry jargon in your news or press release is fine, as long as you include samples and definitions that will help those outside the industry understand.

9. Work with a company like PRWeb to help you communicate your news to customers, prospects, analysts and the media. They will also work with you to ensure you’ve written an effective news release.